What is e-commerce in digital marketing?

If There is a digital marketing work area that is 100% conversion oriented, those are e-commerce or online stores.

They allow Us to measure everything and orientate it to profitability. Designing KPI´S and working ROI per share, per campaign, by plan and by strategy.

In Addition The data of the sector are overwhelming.

I will Not give you much information but if some notes that will situate us in context, data extracted from the III Study of e-commerce in Spain 2016 conducted by IAB:

– 74% of Internet users today already buy online, so the total annual turnover continues to grow.

– The profile of the buyer is 38 years old, with university studies and who uses social networks frequently.

– They Perform 2.5 purchases per month with an average expenditure of 75 euros.

– The annual expenditure per buyer in 2016 is €1,400 per person.

– In 2106 Electronic commerce in Spain grew 23% compared to the previous year, bordering the 22 billion euros.

Need any more arguments to start selling online now?

In This post we will go into detail in everything you need to know to get to work 😉

Once again we move our “expertise” with clients and own projects developed in ecommerce.

We Bet on real practical knowledge based on hours and hours of work!!!!

Which is an e-commerce
You know that from LCMK we like to establish solid bases because we believe that this minimizes future errors.

The definition is very simple, despite the marketeros we love the terms in English.

Sell Services and products by digital channels

Either through stores or online platforms, social platforms (like Facebook) or via app in Google Play or App Store.

If There is an economic transaction there is e-commerce!!!

Types of e-commerce
What types of e-commerce business models can we find?

It Is important to know them when developing our own online store.

In This case I’m just going to focus on the most volume and more we find:

1. Business to Business or B2B: IE companies that sell directly to companies and organizations.

An example that is always clearer. A company that sells supplies for companies. We Had a client in Barcelona who sold rapid prototyping services for manufacturing companies. Their Online customers were other companies that needed molds to launch custom orders from their final customers.

2. Business to Consumer or B2C: It is the most common model in today’s economy. Companies that sell to people.

For example we have had as clients 2 brands that sold sunglasses or watches to any type of person.

3. Consumer to Consumer or C2C: It would be people who sell directly to people without any company participating in the purchase process.

A clear example we have in many marketplaces or app that allow us to upload a product and sell to another person.

4. Consumer to Business or C2B: very similar to the previous model but in this case the person sells their product to the company. Or Group in groups or clusters to get better prices.

This model is still scarce and complex.

Now You can go thinking about what will be yours!!!!

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  1. I would have to say between b2b an c2b just because having both if them you’ll have a more of a chance to launch new thing’s to other businesses an customers.

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